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AmeriColor Soft Gel Paste - Electric Blue (383g/ 13.5oz)


Americolor Soft Gel Paste is a superior food dye providing strong and consistent colour results when applied to icings, pastes and fondant. The convenient squeeze bottle with a flip top lid enables the gel to be mixed and measured using drops to achieve precise, easy-to-repeat colours every time.

This state of the art product is fade resistent, can withstand the harsh freeze/thaw cycle without bleeding colours, has a reduced aftertaste and won't break down delicate non-dairy whipped icings and toppings. A Cake & Icing Centre essential!

Why is Soft Gel Paste better than other colours?

  • Colour molecule encapsulation creates a barrier that greatly reduces aftertaste while dramatically reducing fading
  • Soft Gel Paste's superior formulation can withstand the harsh freeze/thaw cycle without bleeding colours.
  • Soft Gel Paste will not break down icings especially the more delicate non-dairy whipped toppings.

Soft Gel Pastes is a suitable for colouring bread dough, cookie dough, cake batter, whipped toppings and icings, buttercream icing, royal icing, rolled sugarpaste (fondant), gum paste and marzipan.

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